ERIKALUGODESIGN

TEXAS TECH UNIVERSITY         

Marketing Manager

December 2022 - May 2023

• Manage departmental websites and keep everything current with verbiage and pictures

• Design and create materials for digital, print, special projects, and promotional items

• Supervised professional staff/students on marketing and media projects

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MIGHTY WASH        

Culture Development & Marketing

February 2022 - October 2022

• Managed cultural message for 20 locations including team building and developing monthly activities for 3 regions including the Permian Basin, New Mexico and Lubbock

• Oversee marketing, promotions, newsletters, giveaways and social media

• Created print and digital creatives for all car wash locations, social media and website

• Managed photography and created video for marketing materials/sales

• Handled promotional items, maintained professional relationships with vendors

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GermBlast

Brand & Multimedia Manager

September 2018 - present

• Designed a suite of custom marketing collateral including, sales flyers, folders, brochures, email  blasts, print & digital ads, press releases, newsletters & other promotional materials for sales team, current clients & potential clients.  Collaborated with all departments to develop content/plans.

• Established branding guidelines to maintain a consistent brand identity and recognition.

• Redesigned & managed the Germ Blast website & social media channels. Increased followers & grew audience engagement. Created small videos for social media and internal video instruction. 

• Developed process providing apparel, documents and badges for new employees.

• Worked with media partners to create print, radio, television & billboard ads. 

• Created and managed marketing projects during tight deadlines and fast paced environment.

• Maintained relationships with vendors: clothing, promotional items/gifts, printing

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Reagor Dykes Auto Group

Marketing

​December 2013 - August 2018

• Create layout, build ads, bill and distribute Let’s Roll Magazine (32 page guide of events and advertising for company)

• Assist in layout, building of ads, photography, editing and production of the Sports Line-Up Magazine  (Football Preview)

• Recording, editing, and production of radio and television commercials.

• Create digital art for twelve websites and social media for the group.

• Create logos, banners, billboards, newspaper, magazines, photography, editing and printing for the group.

 

NIIT Technologies at the Lubbock Avalanche Journal

Advertising Creative Support Coordinator
November 2012 - December 2013

• Manage print/web ads between sales, production and our clients/agencies.

• Design and build ads for print and digital. Create and conceptualize multi-media ad campaigns.

• Coordinate the production of ads between Advertising Departments and NMT Ad Solutions.

• Control information and material exchange between clients, agencies, sales reps, and production teams.

 

Lubbock Avalanche Journal

Graphic Designer/Ad Traffic Coordinator 

​May 2010 - November 2012

• Communicated with Sales Representatives and Design HUB on designs, Adwatch.

• Creating print/web ads for Newspaper, Magazine, Coupons Pages, and IPad Ads.

• Imaging photos for the newspaper and the Lubbock Magazine.

• Maintaing Make Kids Count, a weekly produced childresn newspaper tab.

• Creating Layout for each day’s paper and where the ads are placed.

• Working with ad agencies on different print sizes, making sure art is sized correctly.